Student Work: Ad campaign for the The Sketchbook Project in collaboration with Stephen Hurley. The Sketchbook Project is a country-wide traveling exhibition of sketchbooks completed by the public and organized by the Art House Co-op through the Brooklyn Art Library.
Our messaged for the campaign was the a sketchbook is more than the sum of its words and images; it is more than a book. Each sketchbook in the exhibition uniquely represents an individual's perspectives, ideas, inspirations, and experiences. The artistic and quirky magazine ads act as teasers to direct the audience to a micro-site. On the micro-site, the audience can find out why these sketchbooks are “more than books,” view selected artwork and artist information, and share their thoughts about the exhibition.
